Furthermore, with global customers, the central service organization needs to assume a more prominent role, initiating both an organizational exploitation of current service capabilities and the exploration of new ones. With specialized and extensive offerings, it becomes more important to have a high level of central-local and product-service integration and to internalize service provision. Findings – A broad portfolio of industrial service offerings implies having a very wide range of skill sets, including both global efficiency and local responsiveness. ![]() Eight industrial service offerings with different characteristics serve as units of analysis. Design/methodology/approach – A qualitative case study with respondents from two internationally leading manufacturers was conducted. In order to address this research gap, the paper aims to investigate how industrial service offerings are developed and managed in multinational manufacturing companies. Purpose – Despite the increased focus on industrial services in manufacturing companies, little research to date has focused on understanding the roles of local and central organizations in global service management.
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